Anna Gabali - Multimedia Lecturer - Digital Artist

Unit Demonstrating Speaking and Listening Level 2

Posted on July 9, 2011 in Assessment, Information for students, Learning Multimedia, Teaching Artwork Imaging

Advertise a food product in small groups

Information for students: For this assignment you will be working in small groups. This formative assignment will also count towards:

–       Unit Demonstrating Speaking and Listening. See unit assessment criteria bellow.

Project Brief: Unilever, one of the biggest corporations in the world, has approached you to help them come up with an idea for a new snack (Students can be as creative as they want regarding their new snack, but it must be edible!). They also want you to come up with advertising ideas for the product; your advert must be in line with your target audience. You will have to present both your product and advertising ideas to 3 representatives of Uniliver.  Remember although you are presenting your ideas; you must look and sound professional, and therefore you have present at least a finished product or advert.

Important points to think of:

  • What food product are you creating and selling?
  • Who are you selling your product to? (Target Audience)
  • What advertising strategy(s) will you be using, keeping in mind your Audience?

Above all, you must remember that you want to convince Unilever to buy into your ideas.

Each group will produce:

  1. A product profile, identifying the food product to be sold, the target market and advertising strategies.
  2. Research on the types of products your target audience consumes
  3. Mood boards
  4. Sketches
  5. Final product and packaging designs (using Photoshop)
  6.  A script for their commercial.
  7. The commercial itself.

Remember you will be observed during your group project research development and presentation. Your teacher will observe your ability to work in group and present information

  Information about Unilever:  Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.

(http://en.wikipedia.org/wiki/Unilever)

“160 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life.”(Unilever)

UNIT TITLE: Demonstrating Speaking and Listening

LEVEL: Two

CREDIT VALUE: 3

NOCN UNIT CODE: HD3/2/QQ/012

ACCREDITED UNIT NO: J/103/0109

This unit has 4 learning outcomes.

LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Communicate with others.

(SLd/L2.5)1

 

1.1. Use language and tone appropriately in a range of situations, for example, offering support, sympathising, negotiating and/or giving instruction.

 

1.2. Identify actual and potential barriers to effective speaking and listening.

 

1.3. Identify and use strategies to overcome barriers to effective speaking and listening.

 

2. Present information to others.

(SLc/L2.1, SLc/L2.3, SLc/L2.4, SLr/L2.3)

 

2.1. Identify features of effective communication, for example, clarity of language and tone.

 

2.2. Present information and ideas in a logical manner.

 

2.3. Speak clearly and coherently using appropriate pace and volume.

 

3. Obtain information from others.

(SLc/L2.2, SLr/L2.1, SLr/L2.2)

 

3.1. Encourage others in a group to speak.

 

3.2. Create opportunities for listeners to clarify or question information presented to obtain detailed information.

 

4. Engage in discussion.

(SLd/L2.1, SLd/L2.2, SLd/L2.3, SLd/L2.4, SLr/L2.4)

 

4.1. Make relevant contributions and help to move discussion forward.

 

4.2. Adapt contributions to discussions to suit audience, context, purpose and situation.

 

4.3. Use appropriate phrases for interruption and change of topic.

 

4.4. Support opinions and arguments with evidence.

 

4.5. Respond to criticism and criticise constructively.