Level 3 Y1 Y2 Starting your project

This practical exercise should help you cover some of the Learning Outcomes for unit 8 and unit 13

Questions to Answer:

  • Who is your audience? ( Be specific just saying generation X, Y, Z
  •  What is your purpose?
  •  How will you measure your project’s success? (year 1 your goal is to get more that 1000 visitors to your website your domain name is www.apptogether.co.uk, how you manage it, is up to you! You will need a session or two with me on managing your site, domain, and creating your own domain email and website. )
  • What is your output format? (web, print, video be precise i.e: book size, number of pages, paper quality, hard cover, soft cover, embossed cover etc….)
  • What do you want to say?
  • What do you mean?
  • What do you want your audience to fell after seeing your project?
  • What is the audience’s current attitude towards projects like yours?
  • What do you want your audience to think after seeing your project?
  • What do you want your audience to do after seeing your project?
  •  How will you make your message clear?
  •  What resources do you have?
  •  What is your budget?
  • What are your deadlines? (Research, Post-Production, Production, Pre-Production, Exhibition/Launch)
  • Exhibition requirements?
  • Who else is part of the exhibition?

Year 1 you will need to make a presentation with all this to help you cover learning outcomes for unit 9.


  • Create your work breakdown structure
  • Create timeline with milestones
  • Determine the critical path. Allow time for errors. And what will happen if?
  • Allow some time for review; ask potential audience questions about your project



  • There is no wrong ideas! The more experiments in your sketchbook the better!
  • Always review your project requirements (keep both your assignment brief and marking sheet with you at all times)
  • Document all your ideas, write, doodle, vlog, blog
  • Keep it fun! This is your experiment, not your teacher, nor the college, so don’t feel forced to do something! Enjoy your work!
  • Gather Materials! (Stock Art & Original Art, textures, factual and visual research, past projects, commercial examples)
  • Logos with style guide