Logo Design Process with Will Paterson
Just to remind you that your project will need a logo
Things to remember
Research: 60-80 percent to your time must be spent on research:
To Become an expert on the subject, learn everything you can, and gather as much information/material you can.
Research artists, design techniques, software techniques, drawing techniques
If your project is typographic; research the basics in typography, typography artist/designers (Milton Glaser, Saul Bass, Nevile Brody), Lettering, type elements (ascenders, descenders, basline, tail, stem). https://www.youtube.com/watch?v=ezyRovNSaHs
If your project is an animation; research animation techniques, aniamtions studios designers, animation styles
Research Graphic Design Rules https://www.youtube.com/watch?v=LKOq3Dhcqig, Colour Theory, examples of good and bad designs
Research examples of good and bad designs
Collect primary and secondary research (facts, photogrpahs, sample designs)
Research audience; create audience profile/persona
Thumbnails. Make at lest 15 thumbnail sketches all throughout your sketchbook.
Pick the 5 best thumbnails and develop them into rough sketches. no computer
Pick the 3 best sketches and develop products.